Scrunch & Youfoodz - 2018 campaign

Our goal for this project was to create a attractive and effective advertisement that presents influencer content in a engaging way. Scrunch is a influencer marketing platform and one of its most loyal clients is the pre- packaged meal company Youfoodz.

The choice of the music down to the cards theme was all meticulously laid out. Each scene went through extensive R&D and the simulations were bespoke. We aimed to show scale, with the use of heavy DOF and large scale simulations using Cinema 4D and photo-real rendering with Octane. This project was greatly enjoyable as we got to stretch our legs creatively despite the strict Branding guidelines.